Augmented Reality for Enterprise Alliance

Benefiting from Enterprise Augmented Reality: Insights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Capitol Region Accelerator is calling for AR VR Entrepreneurs


Dec 11 2018

Start-up and early-stage companies interested in being considered for cohort participation and investment should fill out the online application on the...

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Gartner: Immersive Augmented Reality is Coming to the Enterprise


Dec 11 2018

“In everything we do, we’re going to have augmented information and a richer experience,” said Thomas Bittman, a Distinguished Analyst...

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Ultrahaptics raises $45m Series C


Dec 4 2018

The new funding is led by Mayfair Equity Partners, the buyout and growth investor in the TMT and Consumer sectors,...

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Dos and Don’ts of Enterprise AR with Scope AR


Dec 4 2018

Enterprise AR is a rich area of opportunity, given continually-proven bottom line impact. In fact, it’s the largest XR sub-sector...

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How XR is powering the fourth industrial revolution


Dec 4 2018

Key points made in the article include: AREA member Vuzix’s M300 Smart Glasses enabling of service maintenance and remote assistance....

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DIT School of Marketing: Panel Discussion Immersive Tech: Challenges To Take Mainstream in Business


Dec 3 2018

The event is free and all are welcome to attend. Date of event – Thursday 6th December, DIT College of...

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10 innovative technologies with potential impact for business


Dec 2 2018

To find out what innovations are coming and what’s likely to impact the business sphere, Gerber asked a panel of...

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Challenges of Enterprise Wearables, AR and VR: A Changing Landscape, Budget, Battery, and More


Dec 1 2018

Some of the challenges addressed include keeping people engaged, dealing with opponents and a constantly changing hardware landscape, budget and...

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Google Glass returns, Enterprise Edition 2 appears online


Nov 30 2018

This follows an earlier mention on the FCC website, having been approved for communications use in the United States. Seen...

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Microsoft wins US Army contract to supply AR systems for combat missions


Nov 29 2018

“Augmented reality technology will provide troops with more and better information to make decisions. This new work extends our longstanding,...

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Five Ways Augmented Reality Can Improve Corporate IT


Nov 29 2018

He goes on to assert that this is part of the promise of augmented reality for corporate IT, and this...

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Manufacturing Leaders’ Summit: Accelerating innovation in aerospace


Nov 27 2018

Airbus and Boeing (AREA member) both had booming 2017s in terms of deliveries and orders. The world’s largest aerospace manufacturers...

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The Hidden Potential of Augmented Reality


Nov 27 2018

Such heavy investment in the technology indicates real potential beyond entertainment, and there are some people looking deeper into AR...

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GSMA Launches New Industry-Wide Initiative to Support Development of Operator Edge Cloud AR/VR


Nov 22 2018

Key information from the press release includes: The programme was unveiled at AREA Member Huawei’s 9thGlobal Mobile Broadband Forum in...

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PTC Adds AI and Generative Design Capabilities in Frustum Acquisition


Nov 21 2018

Based in Boulder, Colorado, Frustum offers patented desktop and cloud-based engineering software that enables designers and engineers to go beyond...

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AR Smart Glasses Market 2018 By Application Commercial Use, Industrial Use


Nov 21 2018

The report organizes the AR Smart Glasses Market across the globe into distinct portion based on industry standards. It also...

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What we are doing

AREA Blog

Sarcos’ Brad Kell on AR in Robotics

The AREA Editor
Nov 2 2018

AREA: Sarcos has been a pioneer in robotics for 25 years now, most recently with its Guardian XO exoskeleton. How...

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AREA-supported ISMAR 2018 Workshop Explores Enterprise AR Requirements

Dr. Michael Rygol
Nov 1 2018

Led by Michael Rygol and Christine Perey, the workshop attracted 33 attendees from a variety of commercial users of AR,...

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AREA Completes Safety and Human Factors Research Project

The AREA Editor
Oct 4 2018

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project, Assessing...

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AREA Launches Research into AR Manufacturing Barriers

The AREA Editor
Sep 28 2018

Hot on the heels of delivering its third research project, the AREA has launched a new project, defined and voted...

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Mozilla Takes Aim at the AR Browser

The AREA Editor
Sep 25 2018

Mozilla is the not-for-profit behind the popular web browser, Firefox. The company works to ensure it stays open by building...

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VR/AR Summit at TechXLR8 Asia: An AREA Recap

Loh Mun Yew, AREA Agent
Sep 25 2018

On September 18 to 20, I had the opportunity to attend the VR/AR Summit at the TechXLR8 event at the...

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AREA Member Apprentice Scores $8 Million in Series A Financing

The AREA Editor
Sep 19 2018

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member Apprentice.io, it’s worth at least $8 million....

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Improving Acceptance and Adoption of AR through Communication

The AREA Editor
Sep 3 2018

The AREA Publishes Exclusive Free Report on Improving Acceptance and Adoption of AR through Communication We tend to think of...

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AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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AREA and AWE EU Team Up to Offer €100 Discount

The AREA Editor
Jul 17 2018

Act quickly to take advantage of a great money-saving offer from AWE Europe 2018 and the AREA – €100 off...

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Wunschsicht’s Lukas Zimmerli: Building an AR Startup in Switzerland

The AREA Editor
Jul 8 2018

Founded in 2017, Wunschsicht GmbH is a Swiss-based AR solutions provider led by Lukas Zimmerli. Wunschsicht is taking a novel...

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AREA Mark Sage AR&VR World Interview: “The Ecosystem’s Beginning to Mature”

The AREA Editor
Jul 4 2018

What is the AREA doing to foster the adoption of Augmented Reality in the enterprise? What kinds of benefits are...

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Reflections on the H1 2018 AR Event Season

Mark Sage
Jul 2 2018

The first half of 2018 was full of AR conferences – and the AREA was a big part of it...

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Get the Inside Story on AR Implementation at our July 11 Webinar

The AREA Editor
Jun 27 2018

Many enterprises are experimenting with AR pilot projects – and learning a great deal from the effort. But that’s only...

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July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

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5 Challenges that Providers of Smart Glasses Must Overcome


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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Come and join us

Upcoming Events

AREA Security Committee Member-exclusive Webinar | State of AR Security in the Enterprise

This is an online webinar. Please use the links below to register. Jan 16 2019

This is the second in a series of webinars led by the AREA Security Committee.

AREA Security Committee Webinar | Overcoming Barriers to AR Project Implementation: A Security Perspective

This is an online webinar. Please use the links below to register. Jan 17 2019

Our final webinar in the series we will discuss how we can address the barriers to getting AR projects launched beyond pilots and how we move them to being scalable and sustainable?

3rd Internet of Things India Expo 2019

New Delhi Jan 29-31 2019

The event has already grown to become the Indian Industry’s source of IoT and emerging technologies to establish new partnership for ecosystem. The 2019 edition will continue to explore the latest innovation in IoT and innovations by brightest startups. To read about last year’s success with this event, download the report here.

TEAR 3M

San Diego, US Feb 21-22 2019

Attendance will be limited to a maximum of 400 attendees so register now to avoid disappointment! 8th February 2019 is the last day to register for military/government. 25th January 2019 is the last day to register for industry/academia.

Model-Based Enterprise (MBE) Summit 2019

Gaithersburg, Maryland, US Apr 1-4 2019

The goal of the MBE Summit is to identify challenges, research, implementation issues, and lessons learned in design, manufacturing, quality assurance, and sustainability of products and processes where a digital three-dimensional (3D) model of the product serves as the authoritative information source for all activities in a product’s life cycle.

VRX Europe

Amsterdam Apr 10-11 2019

Why does VRX Europe matter to you? We are in the dawn of a new immersive tech era. With the wave of new headsets, a budding consumer market and businesses profiting from improved processes and productivity, there is much progress to be celebrated. Yet major challenges remain. The future of VR, AR and MR hangs...

Worth watching

Latest Videos

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

We all work together

The AREA Members

AREA Members Spotlight

Crunchfish are passionate about human interaction with electronic devices. Their vision is to change the interaction into one on human conditions.

They provide software and user experience (UX) expertise for Augmented Reality that creates new interaction possibilities using gesture control and proximity solutions.

Delighted to announce their extended cooperation with LLVision on top of winning two new client projects you can read all about this and other news in their latest press releases, news articles and videos by following the member link below.

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

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Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.