Augmented Reality for Enterprise Alliance

Benefiting from Enterprise Augmented Reality: Insights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

AR market to be worth $60bn by 2023 as businesses back mixed reality

Aug 21 2018

Augmented reality, which sees digital elements blend with the real world, was worth $4.21bn in 2017.  The forecast means the AR...

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Amazon Sumerian: An Experimental Service with Enterprise Potential

Aug 19 2018

Previously, on-premises products enabled 3D environments and virtual actors for various use cases such as training, simulations, and marketing. The...

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RealWear’s Industrial AR Headsets Help Techs Work Faster—and Hands-Free

Aug 16 2018

It’s tedious and time-consuming work for field technicians, who must photograph each pole, write down its location on a map...

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For High Concrete, Smart Glasses Reveal a Better Picture

Aug 15 2018

When developing a pedestrian bridge at Villanova University in suburban Philadelphia, an architect working with High Concrete, noticed an error...

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Field Service Workers Rapidly Embracing ARVR to Democratize Knowledge

Aug 15 2018

The article mainly consists of an interview with Mark Brewer, Global Industry Director for Service Management at IFS, a global...

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Lockheed Martin Deploys AR for Spacecraft Manufacturing

Aug 14 2018

Ms. Hodge has also said that AR is become a vital part of the spacecraft division’s digital infrastructure, as it...

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CIMC’s Selection of ThingWorx Enables Smart Manufacturing

Aug 14 2018

CIMC’s focus is on innovation and promoting the development of smart manufacturing, following suit of ‘Made in China 2025’ in...

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Enterprise Innovation – Smart glasses and the future of Augmented Reality

Aug 13 2018

The market opportunity for AR goes far beyond gamers or consumers and has the potential to disrupt the enterprise market...

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Strategy Analytics: Augmented Reality is Taking Off, but Dedicated AR Headsets Remain Grounded

Aug 12 2018

Report author David MacQueen said, “2013 and the launch of Google Glass really kickstarted the dedicated AR device market. Although...

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The Tech Investment That Insurers Might Not See a ROI

Aug 12 2018

Investments in customer loyalty technology and data for the ‘no strings attached’ generation of customers will be essential for the...

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Digital Catapult and PwC: Growing VR/AR companies in the UK

Aug 10 2018

It aims to analyse the VR/AR industry, mainly from a business and legal perspective, to examine its current and likely future...

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Frost & Sullivan Identifies the Top 5 Industry Shifts Fueling the Future of Drilling Systems

Aug 8 2018

The new upstream methods are as expected triggering novel business models and altering the value chain. For instance, contractors and...

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BP cutting production costs in oil and gas with VR technology

Aug 8 2018

BP operates over 1,000 shale wells, and oilfield workers in the pine forests of eastern Texas are equipped with VR...

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PTC Demonstrates AR’s Real-World Value

Aug 3 2018

In 2015, PTC purchased Vuforia, a mobile vision platform that was one of the first software developer kits to enable...

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The Future of Augmented Reality in the Enterprise

Aug 3 2018

The aspects of future AR development elaborated on in the article are: Customer Experience Driving AR Development. A report from...

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Digital Reality Makes Leap Into the Enterprise

Aug 3 2018

Companies are increasingly shifting their focus to developing mission-critical AR and VR applications in the enterprise. Areas of opportunity for...

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What we are doing


AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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AREA and AWE EU Team Up to Offer €100 Discount

The AREA Editor
Jul 17 2018

Act quickly to take advantage of a great money-saving offer from AWE Europe 2018 and the AREA – €100 off...

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Wunschsicht’s Lukas Zimmerli: Building an AR Startup in Switzerland

The AREA Editor
Jul 8 2018

Founded in 2017, Wunschsicht GmbH is a Swiss-based AR solutions provider led by Lukas Zimmerli. Wunschsicht is taking a novel...

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AREA Mark Sage AR&VR World Interview: “The Ecosystem’s Beginning to Mature”

The AREA Editor
Jul 4 2018

What is the AREA doing to foster the adoption of Augmented Reality in the enterprise? What kinds of benefits are...

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Reflections on the H1 2018 AR Event Season

Mark Sage
Jul 2 2018

The first half of 2018 was full of AR conferences – and the AREA was a big part of it...

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Get the Inside Story on AR Implementation at our July 11 Webinar

The AREA Editor
Jun 27 2018

Many enterprises are experimenting with AR pilot projects – and learning a great deal from the effort. But that’s only...

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July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

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5 Challenges that Providers of Smart Glasses Must Overcome

May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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May 23rd AREA Webinar is All About ROI

The AREA Editor
May 11 2018

The primary reason for – and the ultimate test of – any AR solution is its return on investment (ROI)....

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The AREA Expands its Reach in Asia/Pacific

The AREA Editor
May 1 2018

  The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality...

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Putting the ‘work’ into ‘AR Workshop’

Dr. Michael Rygol
Apr 26 2018

Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted...

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Huawei’s Farhad Patel on Taking AR Beyond the Pilot

AREA Editor
Apr 26 2018

Since its founding 31 years ago, Huawei has grown to become the largest telecommunications equipment manufacturer in the world and...

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‘Tis the season. The event season.

Angela Lang
Apr 17 2018

April onward sees a real upward spike in the number of conferences and events around the world as exhibitors and attendees...

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3 Things You Need to Know About the New Atheer/Toshiba AR Partnership

AREA Editor
Mar 27 2018

Last week, AREA member Atheer announced a new partnership with Toshiba -pairing Atheer’s AiR Enterprise solution with Toshiba’s new dynaEdge...

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Leading Water Utility in Wales Turns to AR to Reduce Errors and Improve Service

Gary Smith, Glen Peek and Ben Cale
Mar 2 2018

Dŵr Cymru Welsh Water (DCWW) supplies drinking water and wastewater services to most of Wales and parts of western England....

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How AREA Research Projects are Furthering the Adoption of Enterprise AR

AREA Editor
Feb 27 2018

With the recent publication of our Measuring AR ROI Calculator and Best Practices Report, we at the AREA are demonstrating...

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Come and join us

Upcoming Events


Cologne, Germany Sep 26-27 2018

DIGITAL REALITY is already changing our world. But what’s next? Build your knowledge and meet the most inspiring and advanced pioneers on Augmented, Virtual and Mixed Reality, 3D and CGI, Machine Learning and Artificial Intelligence. Experience best practices from various industries and fields, receive latest insights from science and economic market drivers and exchange knowledge about software and hardware development...

5th Enterprise Wearable Technology Summit

Austin, Texas, US Oct 9-11 2018

This is the most comprehensive and longest-running event dedicated to the business and industrial applications for wearables. Also check out the Enterprisewear blog for news and views relevant to the industry.  


Dubai, UAE Oct 14-18 2018

Executive Briefings. 100+ Hours of Content. The world’s leading personalities and successful ‘technocrats’  help you uncover new perspectives, explore game-changing  ideas and master the smart adoptions that will help you advance. Attend our ‘Invite only’ briefing sessions  attracting key executives from industry verticals, hosted by global brands. Event organisers are hard at work finalizing the...

International Conference on Mechatronics and Robotics

Helsinki, Finland Oct 15-16 2018

This event will provide a common platform to offer learning opportunities and networking amongst fellow technologists, professionals, industrialists, researchers, innovators and students from the areas of Mechatronics and Robotics. The aim is to unite those working in these fields, exchange valuable ideas and explore opportunities and common ground.


Munich, Germany Oct 16-20 2018

AREA Supported IEEE ISMAR 2018 Enterprise AR Functional Requirements Workshop Munich, 16 October 2018 Request for submissions Submissions deadline: July 23, 2018 The Enterprise AR Functional Requirements workshop, supported by the AREA, focuses on the functional requirements for enterprise AR components. Enterprise AR customers have requirements that differ substantially from those of consumers. Having...

IoT Solutions World Congress

Barcelona, Spain Oct 16-18 2018

After three successful events, it has grown to become the global reference for industrial IoT, and the annual meeting for industry stakeholders to establish new partnerships. The 2018 exhibition will continue to explore the latest industrial IoT innovations to bring visitors the necessary cutting-edge expertise and strategies to  capitalize on IoT featuring over 300 exhibitors. Keep an eye...

Worth watching

Latest Videos

AREA Members Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

We all work together

The AREA Members

AREA Members Spotlight

Mobiliya (A QuEST Global Company) is a global design and engineering services company enabling digital transformation for the world’s leading organizations through disruptive technologies.

The company specializes in next-gen technology consulting, system integration, solution development, deployment and security. The company’s end-to-end services in niche engineering areas, coupled with an innovation-intensive approach, spearhead the success of Mobiliya’s customers and employees.

Based on the strong foundation of its core software engineering capabilities, Mobiliya is setting and realizing technology benchmarks for its customers in industries including: automotive, healthcare, energy, insurance, telecommunications, logistics and more. For more information, please visit

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.