Augmented Reality for Enterprise Alliance

Benefiting from Enterprise Augmented Reality: Insights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

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AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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AR Safety and Human Factorsreport and case study

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

AREA forms partnership with The Manufacturers Organisation UK, EEF


Nov 7 2018

We spoke to Stephen Tulip, Membership Development Manager – South West, who said: “I’m delighted to announce that EEF has...

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IJVR: Submit your paper and present it during VRIC19 Laval Virtual


Nov 6 2018

The International Journal of Virtual Reality (IJVR) created on 1995, is open-source and directly indexed in HAL, Google Scholar, CNKI http://www.ijvr.org VRIC’19...

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Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out


Nov 6 2018

The extension to the main agreement signed in 2017, gives LLVision the right to pre-install the gesture software in the...

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AR is indispensable to Design and Construction


Nov 6 2018

AR Case Study When SmithGroup took on the design of a new headquarters building in Washington, DC, the project’s unique...

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Thalmic Labs rebrand as North and unveil AR smartglasses


Nov 4 2018

Whilst this is not directly related to AR in the enterprise, this surely represents a huge step forward in widespread...

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New virtual and augmented reality hub launched in Vancouver


Nov 3 2018

Services in the hub for immersive tech companies include: access to desk space, mentorship programs, VR/AR equipment rentals, investor relations...

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Atheer releases results of Enterprise AR Readiness Survey


Nov 2 2018

The largest category of respondents in the survey group came from the technology (30 percent) and manufacturing (20 percent) industries. A couple of highlights...

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FDA approves first Microsoft HoloLens augmented reality system for surgical use


Nov 1 2018

The technology projects 2D, 3D and 4D images of patients interactively by overlaying them onto the patient’s body, according to a Novarad press release published Oct. 24....

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Konica Minolta develops AR glasses for industrial environments


Oct 25 2018

AIRe Lens has been developed specifically for industrial applications. The smart glasses deliver technical information and step-by-step guidance to wearers...

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Augmented Reality Improves Field Worker Efficiency, Security and Quality


Oct 25 2018

Augmented reality (AR) is quickly becoming mainstream as enterprises including Boeing, Caterpillar and others are seeing the benefits of using...

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Augmented, virtual and plain old reality in Aviation Training


Oct 25 2018

Key points of the article: Previous suggestions for schools: modernize training technology; reinforce partnerships with industry; propose new alternative curricula;...

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AREA Partners with VRX 2018 for 4th Annual Senior-level XR Summit


Oct 24 2018

This year, the event challenges its guests to take a step back from the hype around XR and get to...

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Surging digital health market driving wearables market


Oct 24 2018

CCS Insight noted that the increasing market size would be propelled by the solid demand for smartwatches, stating that growth...

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Atheer 5 tips for selecting the best AR smart glasses for your enterprise


Oct 22 2018

But if the jobs in your company require employees to work truly hands-free – yet have access to vital collaboration...

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Catapults: Billion-pound backing for British innovation


Oct 22 2018

“Now is a great time to find out what our world-class network of Catapult centres can do for your business....

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AWE 2018 EU Recap – Day One from Munich


Oct 19 2018

Topics covered in the summary: Ori Inbar’s traditional State of XR keynote Mike Campbell of PTC priorities for achieving AR...

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What we are doing

AREA Blog

Sarcos’ Brad Kell on AR in Robotics

The AREA Editor
Nov 2 2018

AREA: Sarcos has been a pioneer in robotics for 25 years now, most recently with its Guardian XO exoskeleton. How...

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AREA-supported ISMAR 2018 Workshop Explores Enterprise AR Requirements

Dr. Michael Rygol
Nov 1 2018

Led by Michael Rygol and Christine Perey, the workshop attracted 33 attendees from a variety of commercial users of AR,...

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AREA Completes Safety and Human Factors Research Project

The AREA Editor
Oct 4 2018

The AREA Research Committee recently distributed to members two deliverables produced as part of the organization’s third research project, Assessing...

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AREA Launches Research into AR Manufacturing Barriers

The AREA Editor
Sep 28 2018

Hot on the heels of delivering its third research project, the AREA has launched a new project, defined and voted...

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Mozilla Takes Aim at the AR Browser

The AREA Editor
Sep 25 2018

Mozilla is the not-for-profit behind the popular web browser, Firefox. The company works to ensure it stays open by building...

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VR/AR Summit at TechXLR8 Asia: An AREA Recap

Loh Mun Yew, AREA Agent
Sep 25 2018

On September 18 to 20, I had the opportunity to attend the VR/AR Summit at the TechXLR8 event at the...

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AREA Member Apprentice Scores $8 Million in Series A Financing

The AREA Editor
Sep 19 2018

What’s the value of a comprehensive, vertical industry-focused AR solution? For AREA member Apprentice.io, it’s worth at least $8 million....

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Improving Acceptance and Adoption of AR through Communication

The AREA Editor
Sep 3 2018

The AREA Publishes Exclusive Free Report on Improving Acceptance and Adoption of AR through Communication We tend to think of...

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AREA Research Committee Issues Call for Proposals to Study AR in Manufacturing

The AREA Editor
Jul 26 2018

The AREA is issuing a request for proposals for a funded research project that will develop a methodology for identification...

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AREA and AWE EU Team Up to Offer €100 Discount

The AREA Editor
Jul 17 2018

Act quickly to take advantage of a great money-saving offer from AWE Europe 2018 and the AREA – €100 off...

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Wunschsicht’s Lukas Zimmerli: Building an AR Startup in Switzerland

The AREA Editor
Jul 8 2018

Founded in 2017, Wunschsicht GmbH is a Swiss-based AR solutions provider led by Lukas Zimmerli. Wunschsicht is taking a novel...

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AREA Mark Sage AR&VR World Interview: “The Ecosystem’s Beginning to Mature”

The AREA Editor
Jul 4 2018

What is the AREA doing to foster the adoption of Augmented Reality in the enterprise? What kinds of benefits are...

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Reflections on the H1 2018 AR Event Season

Mark Sage
Jul 2 2018

The first half of 2018 was full of AR conferences – and the AREA was a big part of it...

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Get the Inside Story on AR Implementation at our July 11 Webinar

The AREA Editor
Jun 27 2018

Many enterprises are experimenting with AR pilot projects – and learning a great deal from the effort. But that’s only...

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July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

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5 Challenges that Providers of Smart Glasses Must Overcome


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

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Come and join us

Upcoming Events

External Webinar: AR in Oil and Gas

This is an online webinar Nov 27 2018

Join us for this free webinar as Oil & Gas IQ speak with Mark Sage, thought leader in augmented reality for industry, as he discusses the adoption of AR applications in the oil and gas industry.

IoT Tech Expo North America 2018

Santa Clara, CA, USA Nov 28-29 2018

Taking place in the heart of Silicon Valley on November 28-29, the 3rd annual North America event will host 2 co-located events covering AI and Blockchain, with 12,000 attendees expected to attend including CTO’s, Heads of Innovation & Technology, IT Directors, Developers & Start-ups, OEM’s, Government, Automotive, Operators, Technology Providers, Investors, VC’s and many more....

IoT India

New Delhi, India Dec 4-5 2018

IoT India 2018 aims to bring fresh insights from real world experiences and dive deep into the ongoing issues that call for industry-wide efforts and collaboration; while also stirring its audience towards adoption of IoT in Manufacturing. Riding on IoT Asia’s success, IoT India will highlight key areas critical to the development and the future...

AREA Security Committee Member-exclusive Webinar | AREA Technical Security Reports

This is an online webinar. Please use the links below to register. Dec 6 2018

The first in a series of webinars led by the AREA Security Committee, this webinar will frame the AR security challenge in the enterprise and provide insight and perspective on the current state of AR security set in the context of the AREA AR Security Report published last year.

VRX Conference & Expo

San Francisco, US Dec 6-7 2018

In an increasingly crowded marketplace, VRX is purpose built to cut through the noise and provide a reality check on the current state of VR & AR market development. With visionaries from across the world speaking, and case studies from those succeeding on the front line, you’ll hear about the latest advances and innovations in...

AREA Security Committee Member-exclusive Webinar | State of AR Security in the Enterprise

This is an online webinar. Please use the links below to register. Jan 16 2019

This is the second in a series of webinars led by the AREA Security Committee.

Worth watching

Latest Videos

AWE Europe 2018: Latest AREA Research & How its Reducing Barriers to AR Adoption

AREA Members-Only Material

AREA at AR&VR World, TechXLR8 2018

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

We all work together

The AREA Members

AREA Members Spotlight

Crunchfish are passionate about human interaction with electronic devices. Their vision is to change the interaction into one on human conditions.

They provide software and user experience (UX) expertise for Augmented Reality that creates new interaction possibilities using gesture control and proximity solutions.

Delighted to announce their extended cooperation with LLVision on top of winning two new client projects you can read all about this and other news in their latest press releases, news articles and videos by following the member link below.

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What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.