Augmented Reality for Enterprise Alliance

AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

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2nd Annual AREA & DMDII Augmented Reality Workshop

Join AREA and DMDII at a workshop focused on the future of Augmented Reality (AR) in the industrial setting. The event will provide an opportunity for manufacturers and AR providers to openly discuss the unique challenges and applications of AR technology in an industrial setting

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The AREA Welcomes Nine New Members

The new members come from every corner of the AR ecosystem, including app developers, interaction technology providers, manufacturing solutions providers, AR wearables manufacturers, and vertical industry solutions providers.

Meet the Members +

Harvard Business Review Goes All In On AR

You know a technology has “arrived” when the Harvard Business Review (HBR) devotes a cover article to it. The influential magazine has long been the leading outlet for top management theorists, introducing many concepts that have been embraced globally, from core competence to business process reengineering to globalization.

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Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

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Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

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Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

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The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

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Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

AR implementation becoming common among workforces

Jan 15 2018

An article in Eureka Magazine has many interesting points about AR’s prevalence amongst workforces and enterprise customers.  The main points...

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Lumus brings smaller AR display to combat optics bottleneck

Jan 11 2018

An article on TechCrunch explains how one of the issues to AR solutions is optics and display. This is the...

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Uni of Washington Reality Lab launches with $6M from tech companies to AR VR Research

Jan 9 2018

The University of Washington is launching a new augmented and virtual reality research center — funded by Facebook, Google, and...

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NVIDIA to watch during CES

Jan 9 2018

AREA member Nvidia featured multiple times in an article on the Financial Review website.  CES (Consumer Electronics Show) is currently...

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Gartner top 10 Strategic Technology Trends for 2018

Jan 3 2018

Here’s what Gartner has to say about it: Augmented Reality (AR), virtual reality (VR) and mixed reality are changing the...

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Crunchfish in collaboration with US-based Vuzix to enable gesture control in AR smart glasses

Dec 22 2017

Nasdaq First North-listed Crunchfish and Vuzix Corporation enter into collaboration to pre-integrate Crunchfish’s software for gesture control in Vuzix’s smart...

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AR Headsets could soon be used in the Operating Theatre

Dec 21 2017

A balanced and detailed report on use of augmented reality in surgery can be found on ZNet today. The article...

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How Augmented Reality is Transforming Aviation

Dec 20 2017

A 6-minute read piece that appeared on this week by Ajay Sharma is a great run through how augmented...

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Latest Augmented Reality and AR Smart Glasses Industry Reports

Dec 19 2017

Readers will have no doubt noticed that there are many industry reports on a variety of augmented reality markets, making...

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Offshore wearables: making safety simpler

Dec 19 2017

An article on discusses how wearables are making safety simpler and asks whether offshore oil and gas industry will...

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The Future Of Industrial IoT: Q&A With Rich Rogers, SVP, Hitachi Vantara

Dec 18 2017

The Internet of Things (IoT) is increasingly becoming an integral part of companies—their strategies, their day-to-day activities and their futures....

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[Report] Tech tools increase onsite safety

Dec 18 2017

Dodge Data & Analytics’ newest SmartMarketReport, Safety Management in the Construction Industry, shows that technology, including BIM, drones and wearables, is having...

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Crunchfish AR technologies recognized by British industry TV

Dec 15 2017

Crunchfish are one of AREA’s new members.  Their latest press release states that in an interview by British Telecom TV,...

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Research: The effects of ageing on the use of handheld AR

Dec 14 2017

Readers may be interested in the effects of ageing on the use of handheld augmented reality. This study is the...

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Mercedes-Benz using AR for Auto Manual

Dec 14 2017

Taken from an article that appeared on Mobile AR.  The same approach to augmented reality that some companies use to...

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W3C And OGC Augmented Reality Pilot

Dec 11 2017

W3C has partnered with the Open Geospatial Consortium (OGC) to define an Augmented Reality Pilot project. The aim is to...

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What we are doing


Behind the UK’s £33 Million Investment in AR/VR

AREA Editor
Jan 11 2018

When the British government published its Industrial Strategy White Paper last November, one of the report’s major announcements was a...

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The AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Dec 21 2017

The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted...

Read More +

The AREA Welcomes Nine New Members

AREA Editor
Nov 28 2017

The new members come from every corner of the AR ecosystem, including app developers, interaction technology providers, manufacturing solutions providers,...

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Harvard Business Review Goes All-in On AR

Nov 17 2017

Now Augmented Reality is getting the HBR spotlight in the November/December issue – and you can download a copy of...

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Alex Gibson Interviews AREA’s Mark Sage at AWE Europe 2017 in Munich, Germany

Nov 6 2017

In this podcast, Alex Gibson of 103.2 Dublin City fm reports from AWE Europe held in Munich, Germany on 19...

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Crunchfish CEO on Gesture Technology and the Future of AR

AREA Editor
Oct 26 2017

How would you describe the state of the AR ecosystem today? It’s a very exciting period within AR. We have...

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How Augmented Reality Is Transforming Work

Oct 17 2017

Highlighted snippets from the article include: The bigger promise for AR (as opposed to the consumer market) which is estimated...

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AREA Publishes Industry-First Wearable Enterprise AR Security Research Reports

AREA Editor
Oct 16 2017

In response to growing concerns, previously documented in this series of blog articles, regarding the risks of deploying Augmented Reality...

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The AREA Issues Call for Proposals for AR ROI Research Project

AREA Editor
Jul 21 2017

The AREA has issued a request for proposals for a funded research project that will develop a full set of...

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AR Adds a New Dimension to Financial Trading and Analysis

Dmitry Parilov and Simon Raven
Jul 20 2017

AR/MR-assisted trading and data analysis platforms empower traders and investors with advanced fintech, which is capable of monitoring and visualizing...

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A Year of Enterprise AR

Mark Sage
Jul 12 2017

What I’ve Learnt as Executive Director of the AREA I’ve had the most amazing year as Executive Director of the...

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Jay Kim of Upskill on the Pristine Acquisition and the Future of AR

AREA Editor
Jun 12 2017

In the aftermath of Upskill’s acquisition of Pristine, the AREA caught up with Upskill’s Chief Strategy Officer, Jay Kim, to...

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Calling all AR Startups: Now There’s an AREA Membership Just for You

Jun 6 2017

Are you an AR startup that would like to join the AREA but has lacked the resources for a full...

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No more passing the buck on AR security

May 25 2017

This is the third in a series of blog posts following the progress being made on the AREA’s first research...

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Addressing the Security Challenges of Wearable Devices for Enterprises

Tony Hodgson
May 16 2017

Read the first installment here. The topic of security in enterprise AR environments is both under-addressed and vital. Our cybersecurity team at Brainwaive is excited about...

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Mark Your Calendar for May 17 – AREA Webinar on AR and IoT

May 1 2017

Imagine an aircraft service facility where the maintenance crew has the actual performance data of each plane’s engine components right...

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Come and join us

Upcoming Events

Wearable Expo

Tokyo, Japan Jan 17-19 2018

Wearable Expo is a three-day conference and exhibition with over 17,000 visitors, 200+ exhibitors and an AR/VR zone. It is running concurrently with 47th NEPCON JAPAN, 10th AUTOMOTIVE WORLD, RoboDEX – 2nd Robot Development & Application Expo and the 2nd SMART FACTORY Expo. Register Click here to register to attend the exhibition. Exhibitor information can...

Applied Visualisation Forum 2018

British Motor Museum, Gaydon, UK Jan 25 2018

Last year this event attracted over 160 Industry Leaders and 20 exhibitors from the world of applied visualisation. This year promises to be bigger and better!

Industry 4.0 ThinkTank

Chicago, IL Jan 31 2018 - Feb 1 2018

Get ready to face global markets, become a leader in digital evolution, find strategic partners, mentors or competitors and learn from their real-life experiences.  

Integrated Systems Europe

Amsterdam Feb 6-8 2018

Held in Amsterdam every February, the event is increasingly featuring AR/VR/MXR. Over 73,000 visitors attended ISE 2017 with 50% of the show’s attendees serving both commercial and residential market sectors. Comments or Questions? Integrated Systems Events is a joint venture between InfoComm International and CEDIA, the two leading industry associations for the global audiovisual industry. You can send...

2nd Annual AREA & DMDII AR Workshop

Chicago, IL USA Feb 7-8 2018

Join AREA and DMDII at a workshop focused on the future of Augmented Reality (AR) in the industrial setting. The event will provide an opportunity for manufacturers and AR providers to openly discuss the unique challenges and applications of AR technology in an industrial setting and will feature a showcase of cutting-edge AR technology in...

2nd Internet of Things India Expo 2018

New Delhi, India Mar 7-9 2018

The 2nd edition of the IoT India expo 2018 will focus on the IoT ecosystem including governing bodies, hardware, software and services.

Worth watching

Latest Videos

Video Series | AREA Webinar Archive

Video Series | Why AR for Enterprise Alliance

Video Series | AREA Members at CES 2017

Member Video Series | DAQRI

AREA Members Collaborate

We all work together

The AREA Members

AREA Members Spotlight

Finger Food delivers technology-driven solutions at the convergence of AR, IoT and AI.

Working across multiple industries, Finger Food empowers companies in mining, oil & gas, retail, manufacturing, architecture, entertainment, and healthcare to innovate and move faster using bleeding-edge technology.

Finger Food was the first company in North America to successfully design, develop, and implement Mixed Reality solutions into an industrial workflow – all with an in-house team.

The company creates integrated holographic solutions for Industry 4.0, enabling companies to tackle projects and processes in new ways - including designing and implementing powerful Digital Twin solutions.

Finger Food’s hands-on experience working with the major Mixed Reality, Augmented Reality and Virtual Reality platforms including Microsoft HoloLens allows them to overcome technical challenges and create unparalleled advanced user experiences.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.