Augmented Reality for Enterprise Alliance

AREA Releases Member-Exclusive ROI Calculator and Best Practice Report

Members of the AREA now have the tools and information to measure the return on their AR investments with confidence. The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report.

Read More +

Wearable Enterprise AR Security Technical Report Summary

This AREA technical report summary introduces the first, comprehensive research into enterprise wearable AR data security risks

Read More +

Overcoming the challenges of implementing AR: Learning from market leading companies

To stay competitive in a global economy, enterprises need to operate at peak performance as competition is fierce. Enterprise Augmented Reality is making real, tangible difference and performance improvements

Register for Webinar +

The AREA Startup Membership is Here!

The AREA’s new Startup Membership offers qualifying organisations the full benefits of a Contributor Membership for just $1500 per year. Learn how you can generate greater awareness of your company, gain access to AREA thought leadership content, network with prospective customers, and more.

Read More +

Challenges of Enterprise AR implementation and How Industry Leaders Overcome Them

In this webinar, we spoke with several global enterprises (and AREA members) who have successfully implemented AR solutions and gained substantial business benefit. It’s a “must watch” for anyone interested in learning about Enterprise AR.

View webinar +

Enterprise AR Hardware and Software Functional Requirements

As part of the AREA’s mission to accelerate the adoption of Enterprise Augmented Reality (AR) by creating a comprehensive ecosystem, we are pleased to share with you the world's first AR hardware and software functional requirements.

Read More +

Benefiting from Enterprise Augmented Reality: Insights from Industry Leaders

We read a lot about Augmented Reality as a technology – the wearable devices, the cool visuals, the what-if scenarios. But what about Augmented Reality as a working, practical solution delivering concrete benefits for enterprises?

Register for Webinar +

Welcome To

The AREA Augmented Reality Portal

The Augmented Reality for Enterprise Alliance (AREA) is the only global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

The Augmented Reality for Enterprise Alliance (AREA) was incorporated in the state of Delaware in December 2013 as a member-driven non-profit organization committed to the global advancement of Augmented Reality technology in enterprise. It emerged out of collaboration between thought leaders and early adopters of AR who share a stake in the successful expansion of a vibrant and healthy AR ecosystem to realize new revenues, cut operational costs, reduce risk to workflow, property and lives, and increase operational successes.

What's going on

Latest News

Atheer enters the history books as the likely holder of the 10 millionth US patent


Jun 22 2018

From the Atheer blog:  That’s the view expressed by Patrick Anderson, Chief Technology Officer of the well-respected IP Wire patent industry...

Read More +

Augmented reality helps build aircraft tanks


Jun 21 2018

Augmented Reality is gaining more and more in importance in industry: “We are developing software that helps us build and...

Read More +

PTC Provides Industrial Companies Clear Path to Value with Augmented Reality


Jun 19 2018

Augmented reality is one of the fastest growing segments of the technology market. AR superimposes digital information onto a person’s...

Read More +

Lush Digital: How technology can help tackle the plastics pollution crisis


Jun 19 2018

It’s a sad fact that plastic debris in our oceans is killing marine wildlife at a staggering rate. With plastics...

Read More +

BT – Could AR make solving engineering problems faster and cheaper?


Jun 19 2018

On their blog they have recently explored a common enterprise use for AR that many of our enterprise members have...

Read More +

CrossComm’s AR and VR potential for surgery consultations


Jun 18 2018

Conventional wisdom holds that technology makes medical care less human, less personal. But watching patient Wanda Touard with virtual reality...

Read More +

Alliance aims to aid enterprise AR deployments


Jun 15 2018

Riaz writes LIVE FROM AR & VR WORLD, LONDON: Enterprises using augmented reality (AR) have improved their efficiency, but the industry...

Read More +

eFlex Systems Partners with Light Guide Systems to Add AR Capabilities to JEM Work Instruction Software


Jun 15 2018

George Jewell, VP at eFlex shared, “Many of our manufacturing software modules have focused on lean manufacturing utilizing technology. While...

Read More +

ECOMAL increases the use of Picavi smart glasses at its central warehouse


Jun 15 2018

This is because the company is extending the field of activities used by the pick-by-vision solution in the past at...

Read More +

3D Studio Blomberg Announces the Launch of Finity


Jun 14 2018

Finity Journey is an innovative application of Virtual Reality (VR) concepts that enable a global audience to tour, explore, learn...

Read More +

DMDII wins Manufacturing Leadership Award for Digital Workforce Report


Jun 14 2018

The reports are as follows: Executive Summary: Partners in Connection – The Digital Workforce Succession in Manufacturing” is available to...

Read More +

Utilities envision role for augmented reality to train and assist workers


Jun 14 2018

Amid the whirring cacophony inside a coal-fired power plant, Eric Zakszewski peers into the side of a coal feeder to...

Read More +

AREA members RealWear and Atheer working together


Jun 13 2018

Nakazawa strives to illuminate how to drive leading experiences where the human, digital, and physical intersect, and how we can...

Read More +

5 Enterprise AR Trends for Manufacturers To Know


Jun 13 2018

No. 1 – The world’s best-known brands will use enterprise AR to create and deliver their products and service their...

Read More +

Eye Succeed and Emerging Technology in the Supply Chain


Jun 13 2018

The issues being solved by technology related to visibility of suppliers further down the supply chain than tier one and...

Read More +

Index AR Solutions Partners with MidAmerican Energy on Gas Apprentice SuperApp to Modernize Workforce Training


Jun 13 2018

Purpose-built to help gas utilities develop new technicians efficiently and effectively, the Index AR application is the second offering available...

Read More +
What we are doing

AREA Blog

July 18 AREA Webinar Explores the Reality of Enterprise Augmented Reality

The AREA Editor
Jun 18 2018

You’ve heard about the “promise” of Enterprise Augmented Reality. You’ve read about exciting pilot deployments. Perhaps you’ve seen reports of...

Read More +

5 Challenges that Providers of Smart Glasses Must Overcome


May 17 2018

In the near future, light, unobtrusive smart glasses will reliably support deskless work and make technicians more efficient in their...

Read More +

May 23rd AREA Webinar is All About ROI

The AREA Editor
May 11 2018

The primary reason for – and the ultimate test of – any AR solution is its return on investment (ROI)....

Read More +

The AREA Expands its Reach in Asia/Pacific

The AREA Editor
May 1 2018

  The AREA is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of Enterprise Augmented Reality...

Read More +

Putting the ‘work’ into ‘AR Workshop’

Dr. Michael Rygol
Apr 26 2018

Deep in the snow of a wintery Chicago, the annual AREA/DMDII workshop was a hotbed of activity! The sessions attracted...

Read More +

Huawei’s Farhad Patel on Taking AR Beyond the Pilot

AREA Editor
Apr 26 2018

Since its founding 31 years ago, Huawei has grown to become the largest telecommunications equipment manufacturer in the world and...

Read More +

‘Tis the season. The event season.

Angela Lang
Apr 17 2018

April onward sees a real upward spike in the number of conferences and events around the world as exhibitors and attendees...

Read More +

3 Things You Need to Know About the New Atheer/Toshiba AR Partnership

AREA Editor
Mar 27 2018

Last week, AREA member Atheer announced a new partnership with Toshiba -pairing Atheer’s AiR Enterprise solution with Toshiba’s new dynaEdge...

Read More +

Leading Water Utility in Wales Turns to AR to Reduce Errors and Improve Service

Gary Smith, Glen Peek and Ben Cale
Mar 2 2018

Dŵr Cymru Welsh Water (DCWW) supplies drinking water and wastewater services to most of Wales and parts of western England....

Read More +

How AREA Research Projects are Furthering the Adoption of Enterprise AR

AREA Editor
Feb 27 2018

With the recent publication of our Measuring AR ROI Calculator and Best Practices Report, we at the AREA are demonstrating...

Read More +

Recapping the AREA/DMDII 2nd Enterprise AR Workshop


Feb 20 2018

The Augmented Reality Enterprise Alliance (AREA) and the Digital Manufacturing and Design Innovation Institute (DMDII), a UI LABS collaboration recently...

Read More +

Take the AREA 2018 Enterprise AR Ecosystem Survey Now

AREA Editor
Feb 5 2018

The Augmented Reality (AR) marketplace is evolving so rapidly, it’s a challenge to gauge the current state of market education,...

Read More +

Insights on Enterprise AR from CES 2018

Dexter Ang
Jan 28 2018

2017 was the year that Augmented Reality emerged from the trough of disillusionment. Enterprise AR, with nuts-and-bolts use cases and...

Read More +

CES 2018 Recap: Atheer on the Flex AR Reference Design

AREA Editor
Jan 22 2018

One of the highlights of CES 2018 earlier this month was the introduction of an enterprise AR reference design from...

Read More +

Behind the UK’s £33 Million Investment in AR/VR

AREA Editor
Jan 11 2018

When the British government published its Industrial Strategy White Paper last November, one of the report’s major announcements was a...

Read More +

The AREA Releases Member-Exclusive ROI Calculator and Best Practice Report


Dec 21 2017

The AREA recently distributed the products of its second AREA-funded research project, an ROI Calculator and Best Practice Report. Conducted...

Read More +

Come and join us

Upcoming Events

VRX: Immersive Enterprise 2018

Boston, US Jun 26-27 2018

DISCOVER REAL-WORLD ENTERPRISE APPLICATIONS: Hear where immersive tech is having the biggest impacts in enterprise; with deep dive sessions on how it’s revolutionizing training, workplace collaboration, design and customer engagement TOOLS, APPLICATIONS & IMPLEMENTATION: Understand the tools available, best use-cases and methods of implementation for VR and immersive technology across different industries OVERCOME INTERNAL BARRIERS:...

Realities 360

San Jose, California Jun 26-28 2018

There’s lots happening: Chad Udell, Float’s Managing Partner of Strategy and Product Development, will be presenting an Augmented Reality-focused session titled “When is AR More than AR? Just Add Computer Vision and Machine Learning!” on Tuesday, June 26th at 4pm. Steve Richey, an AR developer at Float, will also be presenting Augmented Reality sessions on...

IoT Tech Expo Europe 2018

Amsterdam, Netherlands Jun 27-28 2018

The IoT Tech Expo Europe 2018 will arrive in Amsterdam on the 27-28 June to host 8,000 attendees including IT decision makers, developers & makers, OEM’s, government and council officials, automotive exec’s, operators, technology providers, investors, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting-edge technologies from more than 300...

Overcoming the challenges of implementing AR

External online webinar. Please use the links to register. Jul 11 2018

Issues such as interaction and integration with internal enterprise systems will be discussed with several the leading AR providers. This is a “must attend” webinar for anyone interested in learning about the Enterprise AR industry. The AR for Enterprise Alliance (AREA) is the only global, membership-funded non-profit alliance dedicated to helping accelerate the adoption of...

How you can benefit from enterprise AR: Insights from industry leaders

This is an online webinar. Please use the links below to register. Jul 18 2018

In this webinar, we’re delighted to welcome Michael Campbell, EVP of Augmented Reality Products at PTC and Beth Scicchitano the AR lead at Newport News Shipbuilding. They will be providing insights, experience and challenges of implementing enterprise AR. It’s a “must attend” for anyone interested in learning more about the Enterprise AR industry.  

The FutureTech Expo

Dallas, US Sep 14-16 2018

And conference organizers are now very pleased to confirm Randi Zuckerberg, Founder & CEO of Zuckerberg Media as headline speaker for this prestigious event. In addition, organizers have upgraded the general caliber of speakers. Many of the headline speakers from the previous conference will be there, including Tim Draper and Lyn Ulbricht, as well as dozens...

Worth watching

Latest Videos

AREA Roundtable recordings

Video Series | AREA Webinar Archive

AR in Action (ARIA)

Video Series | Why AR for Enterprise Alliance

Video Series | AREA Members at CES 2017

We all work together

The AREA Members

AREA Members Spotlight

Mobiliya (A QuEST Global Company) is a global design and engineering services company enabling digital transformation for the world’s leading organizations through disruptive technologies.

The company specializes in next-gen technology consulting, system integration, solution development, deployment and security. The company’s end-to-end services in niche engineering areas, coupled with an innovation-intensive approach, spearhead the success of Mobiliya’s customers and employees.

Based on the strong foundation of its core software engineering capabilities, Mobiliya is setting and realizing technology benchmarks for its customers in industries including: automotive, healthcare, energy, insurance, telecommunications, logistics and more. For more information, please visit www.mobiliya.com.

View Member +

What Members Think

Members Testimonials

Becoming a member of the AREA gives us the opportunity to team up with other Augmented Reality pioneers and pave the path for our customers in the AR world.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

Because gesture control and contextual awareness are key to the future of AR, it is of strategic importance for Crunchfish to be part of the AREA - the leading organisation for adoption of enterprise AR.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

The AR community portal and meetings allow Augmate to work closely with other AREA sponsor members and to participate in a larger conversation about setting standards for products in the industry.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

As thought leaders in Augmented Reality for the utility space, EPRI is contributing to the advancement of the market by joining this important organization.

John J. Simmins, Ph.D.
John J. Simmins, Ph.D. Technical Executive - EPRI

We believe that the AREA will grow to be a one-stop shop for those interested in procuring, developing, and researching enterprise AR technology.  As a charter member, Upskill expects to be at the forefront of content creation relevant to our business and use the AREA as an indirect marketing platform.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

The AREA is a thought leadership forum that we’re proud to be part of. Being a Contributor member allows us to engage constructively in industry discussions and receive feedback from other market leaders.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

Augmenting the human in an industrial setting is of strategic importance to contextere and the AREA is the only organization combining both augmented reality and enterprise interests.

Carl Byers
Carl Byers Chief Strategy Officer - Contextere

Our participation as an AREA charter member offers us options to reduce the barriers to AR adoption across our industry.

Paul Davies
Paul Davies Associate Technical Fellow - Boeing

The world of AR is developing rapidly. It is very difficult for a single institution to stay fully abreast of an exponentially expanding sector. By connecting with the AREA, the AMRC with Boeing and Nuclear AMRC will have access to a single point of resource, enabling us to be better informed, and stay at the forefront of the technology.

Chris Freeman
Chris Freeman Head of Digitally Assisted Assembly - AMRC

When the MTC began exploring AR, the AREA was one of the first websites we found. It was filled with valuable information. If you want to be serious about AR, you have to be in the AREA.

David Varela
David Varela Advanced Visualisation Team Lead - MTC

We are delighted to join the AREA, an organization that stands out with its focus on the enterprise AR field. The AREA is a great forum for Mobiliya to share our AR expertise and exchange ideas with our customers and partners.

Maxence Cacheux
Maxence Cacheux Senior Vice President, Sales and Business Development - Mobiliya

At Proceedix, we are committed to building a strong and active AR ecosystem that delivers effective solutions to enterprises worldwide. Our participation in the AREA will advance that commitment.

Peter Verstraeten
Peter Verstraeten CEO - Proceedix

The consolidation of the ecosystem around products, markets and standards has been the hallmark of mass adoption with any new and emerging technology. The AREA has been the torchbearer building the ecosystem required to widely scale augmented reality inside of enterprise. I have personally been part of AREA since the very beginning and now, at RealWear, look forward too many more years of collaboration!

Andy Lowery
Andy Lowery CEO - RealWear

EyeSucceed understands that the AR ecosystem needs to share knowledge to advance the industry and promote adoption. We believe that participating in the AREA gives us the best opportunity to do that.

Jennifer Tong
Jennifer Tong Co-founder - EyeSucceed

By providing a place and group where we can gain, share and expand our knowledge about enterprise AR and get questions addressed, our customers see that we have their best interest at heart as part of our core strategy.

Bengt Lillvik
Bengt Lillvik Partner and CEO - 3D Studio

At Iristick, we're passionate about creating wearables that truly meet industry needs. By participating in AREA we get the opportunity to work directly with customers and partners enabling us to create the best solution possible.

Siân Rees
Siân Rees VP Product Management - Iristick

Augmate is invested in working with other AREA sponsor members to grow and help shape the future of the AR enterprise ecosystem.

Pete Wassell
Pete Wassell Founder & CEO - Augmate

At CrossComm, we believe Augmented Reality has the potential to transform how we interact with the world around us, but it will require the collective vision and collaboration of pioneers to determine practical solutions and best practices within this new computing paradigm. The AREA is a community that fosters such collaboration – and we are proud to be working alongside other members to see AR reach its fullest potential.

Don Shin
Don Shin President and CEO - CrossComm

The AREA is the place where we keep abreast of the latest developments and innovations in enterprise AR, from research & development to use cases and business models.

Vivek Aiyer
Vivek Aiyer Founder / Director - Appearition Pty Ltd

At Pison, we believe it’s vital for members of the AR ecosystem to work together to accelerate solutions development. We are excited to partner with global industry leaders to create and deploy the next generation of AR.

Dexter Ang
Dexter Ang CEO - Pison

As an AREA member, we can take the lead in driving the UX aspect of AR and position ourselves as thought leaders.

Joakim Nydemark
Joakim Nydemark CEO - Crunchfish

As the enterprise smart glasses segment leader, Upskill looks to join other industry leaders in providing thought leadership to influence the way ahead for the enterprise smart glasses market.

Jay Kim
Jay Kim Chief Strategy Officer - Upskill

Gain Valuable AR Industry Insight

Subscribe to the AREA

Create an account to access lots more useful AR content and monthly newsletter. You will also learn about the many valuable products and services AREA offers and how your organisation can get involved in this vibrant, global non profit Alliance.