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2017 Global Digital IQ Survey: Augmented Reality

Augmented Reality is discussed on the PwC technology blog as part of their Global Digital IQ Survey. Emerging technology is discussed with AR for the Enterprise taking the spotlight.  The blog starts by indicating the types of enterprise enabled AR initiatives taking place in industry now and states that the market is growing.   The PwC/CB Insights MoneyTree™ Report, which tracks AR together with VR, recorded $1.5 billion in venture capital investment in 71 deals in 2016.

Graphs included in the blog show (1) Investment in Augmented Reality by industry and (2) “Essential Eight” technologies driving disruption including IoT, AI, Robotics, 3D printing, Augmented Reality, Virtual Reality, Drones and Blockchain.

The following 3 questions are posed, with answers given:

Who is investing the most?

Aerospace and defense, as well as software and internet/information technology companies are early to the game; consumer banks, airlines, engineering and construction companies, retailers, and wholesale and distribution firms will be investing in AR in three years.

What are AR investors focusing on?

Digital culture development is a top initiative today; customer experience will be an additional goal for the next three years. AR will increasingly be used to put the huge volume of IoT-collected data into context.

What value do AR investors expect?

Although the number of relevant respondents is small, early returns are expected to take the form of revenue growth.